THE SETUP PROJECT: PHILOSOPHY, DESIGN AND SUSTAINABILITY
VISION
The differences between the various living spaces are dissolving. Spaces that are increasingly interactive, multifunctional, but at the same time minimal, and not banal. Furnishings become spatial and aesthetic elements and go beyond containment in the strict sense. Furnishings unite, divide, create scenography, prevent sound from causing annoyance, give light, color, excite, provide security, connect, welcome, inspire.
SetUp is an innovative idea born from the desire to reinvent oneself, from the need to create valid and stimulating alternatives and from the urgency to give one’s contribution to making that idea of sustainability, too often abstract, real.
SetUp wants to contribute, with cutting-edge production plants and qualified experience, to bring metal back among the noble materials capable of perfectly combining durability, design and sustainability.
SetUp is formed by observing how, more and more often, private life and work coexist and overlap, requiring flexible and interchangeable spaces that are also pleasant to live in.
SetUp expresses beauty, harmony, proportion, because you design it reflecting your way of being, your real needs, having the possibility and freedom to choose the colors that best suit you.
MISSION
Creare un sistema di arredo che con pochissimi elementi consenta di soddisfare tutte le possibili esigenze arredative degli abitanti di qualsiasi spazio: casa, ufficio, negozio, hospitality. Senza dimenticare la bellezza, l’eleganza e la sostenibilità ambientale.
SUSTAINABILITY
SetUp was born with the ambition of reducing environmental impact to a minimum and contributes to the health of the planet: composed entirely of sheet steel, it is 100% recyclable, extremely durable, has infinite possibilities for transformation and application in every room of the home and office and at the end of its use it can be sold as scrap iron and reintroduced into the infinite life cycle of steel.
The packaging is also completely recyclable and reusable. The polyester powder paint used does not emit VOC (volatile organic compounds), does not contain heavy metals, does not contain solvents and is not flammable.
Furthermore, they are totally eco-sustainable: the SetUp modules are in fact first wrapped in biodegradable and compostable protective bags and then packaged in cardboard.
Deciding to adopt an eco-friendly lifestyle inside and outside the home has become a must-have that captures the attention of everyone, from architects to designers. Over the years, professionals in the sector have made choices aimed at eco-sustainability.
We must therefore always pay attention to everything that fills our homes.
The first way to help the environment is to choose solid and durable materials. It may seem trivial, but choosing resistant and durable products combats the greatest form of waste, namely: “disposable”.
What remains intact for a long time can always be revisited, transformed or sold, continuing to live and saving a lot of energy.
Indoor emissions are an underestimated problem. Without knowing it, we breathe in substances harmful to our health every day and even furniture contributes to this type of emissions. SetUp has zero emissions. We and our children are safe.
MADE IN ITALY
Behind the creation of the SetUp Italia modules lies all the sophistication of Made in Italy design. Simplicity and versatility blend perfectly with the choice of materials and details, to which we paid great attention, so that the aesthetic result perfectly represents and makes the “Italian touch” recognizable.
Clean lines and trendy colors combine with the search for ideal setting possibilities for different contexts, from the office to the bedroom, with a characterizing design that smacks of extreme customization.
Container interiors perfectly finished with double panels that make the internal surfaces smooth and without visible creases. There are no visible holes or unsightly hole-covering caps. The painting is perfect. Quality is possible because the production cycle uses the latest generation machinery, which guarantees production efficiency, millimetric precision and improved working conditions.
The Made in Italy brand expresses itself, with SetUp, under different profiles, in compliance with eco-sustainability.